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Thanks to our brothers and sisters of CJCFPD for this history lesson!!Happy birthday to this guy. 8/9/1944 Smokey Bear's birthday, the mascot of the U.S. Forest Service was created to educate the public on the dangers of forest fires. “The advertising campaign featuring Smokey and the slogan "Smokey Says Care Will Prevent 9 out of 10 Forest Fires" began in 1944, was changed to "Remember... Only YOU Can Prevent Forest Fires" in 1947 and updated to "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests (such as grasslands), and to clarify that Smokey was promoting the prevention of unplanned outdoor fires, not prescribed burns… Smokey Bear Wildfire Prevention Campaign is the longest-running public service announcement campaign in United States history… The living symbol of Smokey Bear was a five-pound, three-month-old American black bear cub, found in the spring of 1950 after the Capitan Gap fire, a wildfire that burned in the Capitan Mountains of New Mexico. The bear had climbed a tree to escape a fire, his paws and hind legs had been burned. At first, the cub was called Hotfoot Teddy, but he was later renamed Smokey. ... See MoreSee Less